The Xenex UV Disinfection Robot can disinfect an entire hospital room in just 10 minutes. Xenex came to us looking to expand their services nationwide and, most importantly, increase sales. We targeted C-level executives of hospital networks with poor ratings for Hospital Acquired Infections (HAIs). In order to inform executives on the device's benefits, we created a print campaign, an iPad game for tradeshow use, direct mailers with integrated video players, and other collateral materials. Their client base grew 303% to over 250 hospitals nationwide and, at a price tag of $104k per machine, profits were better than ever before.
(While working at Screamer Co.)