After acquiring the smart home brand, Smart Things, Samsung sought out retail packaging for the new product category. To the right are some of my conceptual executions for the packaging.
Samsung's SmartThings lets you easily monitor, control, and secure your home from anywhere utilizing friendly alert messages from the SmartThings' app. My recommended concept to the right utilizes the personality of these alerts and gives a playful voice to the product packaging. When billboarded on shelves, the packaging creates numerous speech bubbles that mimic the text alerts and portray the confidence of the brand's personality.
(While working at TracyLocke)