For JBL Quantum headsets, we crafted the ‘Sound Is Survival’ campaign, centered around the ultimate gaming survivalist: professional gamer, Clix. We placed him directly into his very own gaming bunker—equipped with an artillery wall of JBL headsets, a personal access card, and a desk setup repping his gear. From concepting to production, we captured Clix in his element, with JBL as his most trusted ally—helping him block out distractions, communicate with his stream, and drop seamlessly into battle.
Photographer: Cameron Gott
(While working at TracyLocke)