TracyLocke partnered with the Dallas Visitors and Convention Bureau to create a hugely successful campaign that transformed the word 'Big' from a Texas stereotype into amazing picture opportunities for visitors and residents alike. The result has been a highly sharable brand experience leveraging unforgettable moments at different Dallas locations.
For El Fenix's 98th anniversary, we were approached to create a "BG" that helped the Mexican restaurant celebrate their 'BIG' milestone. To pay tribute to their heritage, I outfitted the "BG" letters with the exaggerated movements and bright colors of Mexican Baile Folklorico, a popular dance style found in villages across Mexico. My design allowed restaurant-goers an opportunity to join in the celebration and strike a pose in-between the letters.
(While working at TracyLocke)